The Cleveland Cavaliers have officially released their promotional schedule for the 2026-27 NBA season, headlined by three bobblehead giveaways and several events honoring the 2016 championship team. This news arrives as the team looks to build excitement for the upcoming campaign.
The slate is packed with fan-focused events starting with the home opener on October 24 against the Brooklyn Nets. All fans at Rocket Mortgage FieldHouse will receive free T-shirts and rally towels that night. The team will distribute three different bobbleheads across the season, though the specific players have not yet been revealed. There are also seven other giveaway items planned.
A major theme of the early season will be celebrating the 10th anniversary of the Cavs' historic 2016 NBA Finals victory. The first of three commemorations is set for November 7 against the defending champion New York Knicks. The second happens on November 14 when Kyrie Irving and the Dallas Mavericks visit, with every fan getting a free 2016 championship mini banner.
It provides key dates for supporters to circle on their calendars, especially for the marquee matchups tied to big events. LeBron James makes his return to Cleveland with the Philadelphia 76ers on November 6, a game that also marks the Cavaliers' first 2026 NBA Cup group stage contest at home. Another Cup game follows on November 20 against the Indiana Pacers.
These promotional nights are designed to enhance the game-day experience and reward loyal fans. The team is clearly banking on nostalgia from the 2016 title run to drive engagement, while also creating new memories with popular bobblehead collectibles.
Releasing the schedule shifts focus to a fresh start after a difficult end to the 2025-26 postseason.
The promotional events aim to build a bridge from that past success to future aspirations. By honoring the legends of 2016, the organization hopes to inspire the current roster as they prepare for preseason action starting October 8 against the Boston Celtics. The third and final 2016 championship celebration is scheduled for December 12, ensuring the anniversary is a season-long storyline.
